Project Expression Inside

Expressions Inside™ is an organisation of highly creative and experienced interior designers in the field of architecture, interior design and project management headquartered in Mumbai.

About Expression Inside

Expressions Inside™ is more than just a name it’s a symbol of creativity and experience in the realms of architecture, interior design, and project management. Based in the vibrant heart of Mumbai, they are driving force behind transformative designs that transcend boundaries.

With years of experience in the industry, they have honed their skills to perfection. There team of architects and designers specializes in creating commercial spaces, residentails space and much more that not only meet but exceed their client expectations.

Book a call with a Beeyond Digital expert today to discover how we can elevate your online visibility, drive more traffic, and boost your local search rankings. Let’s unlock your business’s full potential together!

Challenges Faced by Expression Inside

Poor Local Search Rankings: Expression Inside was not appearing in local search results, making it difficult for potential customers in their area to find them.
Low Website Traffic: The website was not attracting sufficient traffic, limiting the business’s ability to generate leads and conversions.
Ineffective Website Structure: The website’s layout was confusing and difficult to navigate, leading to a poor user experience.
Lack of Mobile Optimization: The website was not optimized for mobile devices, resulting in high bounce rates from users accessing the site on smartphones and tablets.
Irrelevant Content: The content on the website did not align with the interests or needs of their target audience, leading to low engagement and minimal conversions.
Slow Website Load Times: The website had slow loading speeds, frustrating visitors and contributing to a higher bounce rate.
Inconsistent Branding: The branding across the website and other digital platforms was inconsistent, weakening the overall brand identity.
Limited Social Media Presence: Expression Inside had a weak presence on social media, which hindered their ability to connect with and engage a broader audience.

Initial Project Metrics and Challenges

When we took on the project for Expression Inside, the initial metrics painted a challenging picture. Their Domain Authority (DA) was at a low 13, indicating limited website credibility and ranking potential. Website traffic was minimal, with only 8 visitors, drastically limiting lead generation opportunities. The site had 56 keywords ranking, but none were driving meaningful traffic or conversions, and the backlink score was low, further weakening their search engine authority.

Additionally, Expression Inside was not ranking in the top local search results on Google My Business (GMB), which is critical for attracting local customers. Their website pages and keywords were not performing well, with none ranking highly. Moreover, the keywords they did rank for were mostly informational in nature, lacking the transactional or commercial intent needed to drive sales. These metrics highlighted the urgent need for a comprehensive digital and local optimization strategy.

Project Execution Overview

Step 1

Website Audit

Comprehensive analysis of site structure and issues.

Step 2

Competitor Analysis

Identified industry leaders' strategies and gaps.

Step 3

Website Optimization

Improved site speed, structure, and mobile usability.

Step 4

Keywords Research

Targeted keywords with high traffic and conversion potential.

Step 5

Execution

Implemented SEO, content, and local strategies.

Step 6

Monthly Reporting

Provided detailed performance insights and progress updates.

Our Result

SEMRUSH Growth Report - Expression Inside

SEMRUSH Growth Report – Expression Inside

As of July 2024, our solutions have significantly improved Expression Inside’s digital presence and local visibility. The website now attracts 7.2k visitors, a substantial increase from the initial traffic levels. The number of keywords ranking has risen to 101, reflecting enhanced search engine visibility and relevance.

Additionally, Expression Inside is now ranking in the first position on local search results in Mumbai for numerous keywords, including “interior designer in Mumbai” and “best interior designer in Mumbai.” This prominent local ranking has greatly enhanced their ability to attract and engage potential clients in their target market. We continue to work with them to build on this success and drive further growth.

Client's Testimonial

""Beeyond Digital transformed our online presence remarkably. With their expert strategies, our website traffic jumped to 8.2k, and we now rank first in Mumbai for key terms like 'interior designer in Mumbai.' Their ongoing support and insightful reporting have been invaluable. We're thrilled with the results and excited for what's next."

Tufail Ansari

CEO | Expression Inside